However, some email marketing tools can be extremely complex and filled with customization options that you might not need. Since email is such an integral part of marketing, it is important to pick a tool that you’re comfortable using.Įmail itself is a straightforward technology that most people are familiar with. As such, it’s critical to choose an email marketing tool that lets you send well-designed, well-spaced emails. For many readers, the only thing they see is your text. The importance of typography is especially important when it comes to email, as many email clients block images by default for first senders.
In fact, font selection has been shown in studies to increase sales by 1.5%. The design and layout of your site can have a big impact on your bottom line. Here at Astra, we believe in the power of good design and UX, which is why we’ve spent a great deal of time building numerous typography and design options in our theme. Typography is an often underrated aspect of marketing. Do you send one email per month to a large list of subscribers? Or daily emails to a small list?Ĭertain tools are more suited for certain uses. So, when selecting a tool, first consider your particular situation. Their pricing model is based purely on the number of subscribers you have. MailPoet, on the other hand, allows you to send unlimited emails, no matter what plan you’re using. For the Essentials plan ($9.99/month), you can have 500 contacts (subscribers) and send 5,000 emails per month. Mailchimp, for example, ties your monthly email sending limits to your subscriber count. How many different versions of each email you can send (A/B testing).Depending on the particular tool, there are a number of variables that can affect the price. It can be confusing to determine the exact cost of using an email marketing tool. In this section, we’ll briefly cover twelve metrics to be aware of when selecting a tool to use. More specifically, what differentiates a good tool from a bad one? Automated emails are really powerful, as they allow you to send emails and content without having to manually create each individual item.Įlements to Consider Before Choosing WooCommerce Email Marketing Toolsīefore you choose which WooCommerce email marketing tools to use, it’s helpful to determine what exactly you’re looking for. You can schedule automated emails beforehand, hence the name automated.
Some popular examples include after signing up to a newsletter, after emailing a customer support desk, after purchasing a product, or after signing up for a course. Automated Emails are emails that are sent in response to a particular event.
Newsletters are great for sharing information, marketing your products, and building an audience. The classic email newsletter is also a type of broadcast which is sent on a regular basis. Announcements and sales are common use cases for broadcast emails. They are sent manually and only go out once. Broadcasts are essentially just “regular” emails.There are many forms of email marketing, but for the most part, they can be divided into two broad categories: As email is both highly personal and widely used, it’s a very effective channel for reaching your customers. Put simply, email marketing is using email to market your products. Elements to Consider Before Choosing WooCommerce Email Marketing Tools.